Every November, as we take time to honor the men and women who have served our country, it is also...

Independent eye care professionals face unique challenges in today’s competitive marketplace. Large retail chains have massive marketing budgets, volume-based pricing,...

Every eye care practice experiences the occasional lens remake or repair. Whether it is due to a prescription change, a...

Summer means sunshine, outdoor play, and family adventures. It also means greater exposure to ultraviolet (UV) rays, which can cause...

Summer brings sunshine, longer days, and more outdoor activity. For eye care professionals, it also brings an ideal opportunity to...

As the temperature climbs, eye care professionals know that summer brings more than just sunwear sales. Heat and humidity can...

In today’s competitive optical industry, choosing the right optical lab can significantly influence your practice's reputation, profitability, and patient satisfaction....

In an era of rapid technological evolution, the optical industry is experiencing groundbreaking advancements that are reshaping the way eye...

In the fast-paced world of eye care, accuracy and efficiency are everything. Unfortunately, common lab errors can result in costly...

In today’s increasingly personalized healthcare landscape, eye care professionals (ECPs) are discovering that customized optical solutions are key to delivering...