Optometrists and Optical Professionals take an oath once they graduate from school to serve their communities in their professional capacities...

We made some virtual rounds on the interweb and drew a list of trends in eye health care that optometry...

Eye care technicians constantly innovate to make eye care more affordable, accessible, and convenient to improve patients' health outcomes. New and...

Prevent Blindness has announced that they are expanding their educational "Diabetes and the Eyes" program with the help of Regeneron Pharmaceuticals.  With...

Marketing your eyecare practice doesn't have to be complicated. There are many things you can do to get the word...

The World Council of Optometry and CooperVision teamed up to release 'A Practical Guide to Managing Children With Myopia'. The guide is...

If you are an optical professional, you know that staying up to date on the latest trends and technologies is...

In the struggle to prevent the transmission of COVID-19, governments worldwide have made face masks mandatory. As they become a...

Whether you're an ophthalmologist, an optometrist, an optician, or some other professional specializing in eye care, your duty is to...

Dry eye disease (DED) is a common chronic condition that can cause significant discomfort for patients. Recent research suggests that...