As an eye care professional, you know better than most the value of eyewear and eye protection.
There are many ways to reach out to the perfect vision crowd – the kind of people who do not normally visit the doors of an optical shop. Advertising deals on sun protection is one way to reach out – sun glare is a problem no matter how good your vision. Sunglasses are also a great fashion statement, as evidenced by the ads in all the fashion magazines.
Eye care professionals can also stress the importance of eye protection, even for those with perfect vision. A quality set of eyeglasses, even those with clear lenses, can be the first line of protection when playing sports, working out, hiking or just driving around. By stressing these non-traditional uses for eyewear, you could double your business in no time and enjoy a more predictable source of income.