A strong relationship with an optical lab can be the backbone of your entire practice. In fact, it’s responsible for up to 60% of your revenue. With a role that paramount to your success, finding the right wholesale optical lab for all of your patients’ needs should be one of your top priorities. Here are the benefits of a strong lab relationship and some tips for maintaining it.
Saves you Money
By staying loyal to an optical lab, they’ll offer you a variety of discounts on the products you need. These include savings on selected add-on combinations like tints and coatings or bundling certain materials that complement specific lenses. Volume discounts are a popular incentive you’ll also enjoy when you purchase in bulk and pay your bills on time. Big savings here can help you pass the same along to your customers helping you attract more business.
A good optical lab will communicate with you regularly to ensure that you’re taking advantage of all the programs available to you to maximize your profitability and product offering. They can help you save thousands of dollars each year through their knowledge of these programs, so make sure you are communicating with your preferred lab on an ongoing basis.
Fast Turnaround Times
One of the best ways to lose patients is by telling them it’ll take a couple of weeks for their glasses to arrive. Everyone wants convenient and timely service, so if you can’t provide it, they’ll find someone who will. With a reliable lab partner making it easy to order and reorder the products you need through easy online ordering. As a completely independent lab, Allentown Optical offers an extremely efficient workflow, so you can enjoy personalized service on an extensive range of products and services with local deliveries, courier services, same-day rush jobs and more.
Expert Education for your Practice
If you treat your lab more like a partner than simply a supplier, you can take advantage of the built-in support and expertise that will help your business grow. You want to have as many options available to your patients, but with hundreds to choose from, a good optical lab will help you develop the right strategy, enabling your staff to provide well-informed solutions and feedback to your patients. The lab will have industry and product insight that you may not, and having this extra resource can help you stay ahead of your competitors.
Making You Look Good
Your wholesale optical lab is an extension of your practice. When you provide your customers with a product, you want to be able to assure them that they’re receiving the highest-quality products and services out there. If your optical lab isn’t meeting expectations, then it’s reflecting poorly on you. The optical products your provide your patients are going to decide the impression you leave on them, so make sure it’s a good one. Establishing a strong relationship with a reliable, high-end optical lab will make all the difference in the customer service you can provide.
To learn more about the importance of a strong lab relationship and how you can make sure to choose the right optical wholesale lab to team up with, contact us today.
Source:
Gupta, D., O.D., F.A.A.O. (2004, March 01). Choosing a Lab Partner. Retrieved October 11, 2018, from https://www.optometricmanagement.com/supplements/2004/march-2004/new-od/choosing-a-lab-partner