Marketing your eyecare practice doesn’t have to be complicated. There are many things you can do to get the word out there and attract new patients. We will discuss some tips to help you market your practice effectively. We’ll cover everything from online marketing to traditional marketing methods. So, whether you’re just getting started or…

The World Council of Optometry and CooperVision teamed up to release ‘A Practical Guide to Managing Children With Myopia’. The guide is designed to help optometry professionals work with children who need eye care and their parents. The guide was created by four international eye specialists who work with children as well as adults worldwide. Contributors to…

If you are an optical professional, you know that staying up to date on the latest trends and technologies is essential for success. In addition to reading trade magazines and blogs, listening to podcasts can be a great way to keep your education up-to-date. If you are looking for some enlightening and inspiring podcasts to…

In the struggle to prevent the transmission of COVID-19, governments worldwide have made face masks mandatory. As they become a type of ‘new norm’ worldwide, evidence suggests a link between face masks and eye-related health issues, including dry eye and eye infections. Possible solutions proposed to address this issue include: Tape or clip application Hydrophilic lens treatment Lowering…

Whether you’re an ophthalmologist, an optometrist, an optician, or some other professional specializing in eye care, your duty is to provide the best eye care possible for your patients. Staying up-to-date on the latest research and care practices not only allows you to provide high-quality eye care but also ensures your patients receive the best…

Dry eye disease (DED) is a common chronic condition that can cause significant discomfort for patients. Recent research suggests that about 4.88 million people in the US aged 50 and above have DED; three million of whom are women, while men comprise 1.66 million. In some cases, patients may have a combination of two or more…

Glaucoma, the most common cause of total blindness worldwide, is caused by losing retinal nerve cells when the eye’s optic nerve is damaged. There are two types of glaucoma: Open-angle glaucoma. It is the most common kind where the pressure builds slowly, and vision loss happens gradually. Its symptoms include blind spots in your peripheral vision and…

Eye health is of imperative importance to each individual. Over 177 million Americans need vision correction treatment. Of the 177 million who need vision correctness, 61% suffer from myopia, while 31 % suffer from presbyopia. With these statistics, there should be an insatiable need to educate and spread awareness about vision care. This August, the Vision Council launched the…

One of the happiest days of a visually impaired person is a day when they can perform their day-to-day tasks as if they can “see.” Some of the common problems such as comprehension difficulties, poor organizational skills, failure to complete assignments, and experiencing difficulty staying on-task can be mitigated with aid from a volunteer. With…